Your partner for Strategic SEO & AI Search consulting
Gianluca Fiorelli and IloveSEO.net are synonyms.
Gianluca specializes in Strategic SEO, International SEO, and AI Search optimization, helping brands maintain visibility across Google, AI Overviews, ChatGPT, Perplexity, and emerging agentic systems.
Gianluca offers CEOs, CMOs, and in-house SEO leaders audits, ongoing consulting, and actionable strategies that future-proof organic visibility in an era where AI mediates discovery.
Contact Gianluca Fiorelli and discover how he can help your business!
Our Services
International SEO
Multilingual and multi-country SEO based on your business needs—planned to make your brand succeed across markets and AI-powered search systems worldwide.
AI-Ready Content & Entity Strategy
We audit your content through the lens of how AI systems understand, retrieve, and recommend brands. Our entity-first approach ensures your content is structured, attributed, and semantically rich enough to be cited by Google AI Overviews, ChatGPT, Perplexity, and autonomous agents.
SEO & AI Search Strategy
AI agents are becoming the new intermediaries between brands and customers. We help you prepare for agentic search: optimizing for AI systems that autonomously research, compare, and select products on behalf of users. From structured data to brand authority signals, we build the foundation AI agents need to trust and recommend you.
Google Updates & AI Disruption Recovery
20 or more years of SEO also means having analyzed dozens of websites negatively affected by one or more Google updates such as the recent Core Updates, Spam Update or HCU.
If your website has been unlucky enough to be affected by an update, Gianluca will be able to help you recover visibility and lost traffic thanks to its analysis and diagnosis capacity.
Technical SEO Audit
We discover the technical issues affecting your visibility and performance, including AI crawlability, structured data gaps, and rendering issues that prevent AI systems from properly understanding your content. Actionable solutions included.
AI Search Strategy
AI has fundamentally changed how people discover information. We develop AI Search strategies that optimize your brand’s presence across conversational AI (ChatGPT, Gemini, Claude), AI-enhanced search (Google AI Overviews, AI Mode, Web Guide, Perplexity), and emerging agentic interfaces—while maintaining your traditional SEO foundation.
About Gianluca Fiorelli
Recognized as one of the most insightful SEO professionals worldwide—and now a leading voice on AI Search and Agentic SEO. Gianluca writes for and is quoted by Moz, Search Engine Land, SEMrush, and Hubspot. His recent work focuses on how AI systems are becoming the new gatekeepers of brand discovery.
From the blog
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SEO Budgeting for Capacity: A Practical Framework for 2026
Paying for “5 articles and 10 links” is obsolete. As Kevin Indig argues in his Growth Memo, SEO budgets should buy capacity – strategic agility to pivot between AI Overview optimization, technical fixes, and digital PR – not factory-produced deliverables. You’re not buying stuff; you’re buying the capability to build influence across traditional search, AI-powered answers, and LLM recommendations. Many of these discovery surfaces won’t even appear in your analytics.
The Semiotics of the Synthetic: A Comparative Analysis of Generative AI Search Interfaces and the Evolution of the Search Journey
AI search is fundamentally changing how we find information, shifting from “here are links” to “here’s the answer.” This post uses semiotic analysis to decode how major AI interfaces (Claude, ChatGPT, Perplexity, AIO, AI Mode, and Web Guide) communicate intelligence and authority through their design choices.
Drawing on Umberto Eco’s theory of Open versus Closed texts, it reveals the tension between user agency and AI-generated narratives, and how each platform resolves this differently through specific design affordances. You’ll gain actionable insights into the visual and structural signals that shape user trust acquiring essential knowledge for designing or optimizing AI-powered search experiences.
AI Search & SEO: Strategic Framework 2026
Google still owns 95% of desktop search, yet 37% of users now turn to ChatGPT as a “second brain” for complex tasks.
The 2026 reality isn’t replacement: it’s integration.
This framework outlines six strategic predictions shaping the search landscape and provides actionable tactics for each: building proprietary knowledge graphs, engineering content hubs that satisfy AI sub-intents, and establishing provenance signals that position your brand as a trusted source when agents synthesize answers.